Just days after the mass shooting of Jewish congregants in Pittsburg in what has been described as America’s worst-ever an anti-Semitic hate crime, online news publication The Intercept discovered it could place an ad on Facebook appealing to white supremacists.
The publication said it was able to select “white genocide conspiracy theory” as a predefined “detailed targeting” criterion on Facebook to promote two articles to an interest group of 168,000 people “who have expressed an interest [in] or like pages related to White genocide conspiracy theory.”
The paid promotion was approved by Facebook’s advertising department.
The Intercept, which says it follows the protocols of investigative reporting used by ProPublica, a website set up to “expose abuses of power”, contacted the company for comment.
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