Scarlett Johansson issues statement about Sodastream and Oxfam

The Huffington Post  |  By

Scarlett Johansson has been the subject of intense scrutiny since she became a brand ambassador for SodaStream, a company that has drawn criticism for operating a factory in an Israeli settlement in the West Bank.

In a statement released exclusively to The Huffington Post, Johansson says she “never intended on being the face of any social or political movement, distinction, separation or stance as part of my affiliation with SodaStream,” but wants to “clear the air.”

“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” the actress said. “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’ale Adumim factory every working day.”

Oxfam International, which Johansson also promotes, had earlier criticized the actress over the SodaStream deal. “Oxfam respects the independence of our ambassadors,” a statement on the organization’s website reads. “However Oxfam believes that businesses that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support. Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law.”

In her own statement, Johansson made direct reference to Oxfam.

“As part of my efforts as an Ambassador for Oxfam, I have witnessed first-hand that progress is made when communities join together and work alongside one another and feel proud of the outcome of that work in the quality of their product and work environment, in the pay they bring home to their families and in the benefits they equally receive,” Johansson said. “I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over 8 years. Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.”

A representative for Oxfam told the New York Times that the organization has not asked Johansson to abandon her relationship with SodaStream. Susan Sarandon has previously promoted the product.

SodaStream, which offers products that allow users to carbonate beverages at home, has said its West Bank factory employs 550 Palestinians who are afforded the same benefits as Israeli workers. The company has 25 factories around the world, and has released videos illustrating its claims that the West Bank factory operates in equitable conditions. An unnamed Palestinian worker disputed the claim that workers at the plant are treated well in a report published by The Electronic Intifada.

Johansson’s full statement is available below.

While I never intended on being the face of any social or political movement, distinction, separation or stance as part of my affiliation with SodaStream, given the amount of noise surrounding that decision, I’d like to clear the air.I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’ale Adumim factory every working day. As part of my efforts as an Ambassador for Oxfam, I have witnessed first-hand that progress is made when communities join together and work alongside one another and feel proud of the outcome of that work in the quality of their product and work environment, in the pay they bring home to their families and in the benefits they equally receive.

I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over 8 years. Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.

John Minto argues for a boycott of all things Israel

John Minto, the famous campaigner against Apartheid South Africa, also accuses Israeli of practicing Apartheid and calls for everyone to boycott Israel, divest themselves of any Israeli investments and to sanction Israel until it bends to the movement’s demands:

The boycott campaign against Israeli apartheid heats up – Sodastream and the Batsheva Dance Company

By ,   February 2, 2014

The parting of the ways between actor Scarlett Johansson and aid agency OXFAM was inevitable.

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The parting of the ways between actor Scarlett Johansson and aid agency OXFAM was inevitable.

Johansson is advertising Sodastream which operates a factory in a Jewish-only settlement on occupied Palestinian land. Under international law such production is illegal and Johansson should be supporting a boycott of Sodastream but she’s doing the opposite – for money of course.

Here in New Zealand a boycott campaign of Sodastream is just getting underway and it’ll be a big job because major retailers like Harvey Norman, the Warehouse, Farmers, Foodtown, Countdown, Pak n Save, New World, Briscoes, Noel Leeming and Mitre 10 are among the companies which sell these boycott-breaking contraptions.

In the meantime the boycott debate is heating up further with the Israeli Batsheva Dance Company due to perform at the New Zealand Festival of the Arts in Wellington later this month.

Palestinian human rights groups have written to the government asking that visas be denied to this group because it also breaches the international boycott campaign called by Palestinian groups.

No-one’s holding their breath that our obsequious Foreign Minister Murray McCully will step in despite the United Nations General Assembly proclaiming 2014 “the International Year of Solidarity with the Palestinian People so a protest is being organised for the Batsheva performances. (If you are in Auckland then come down in the bus to Wellington for the 22nd February protest)

Israel is subject to an international Boycott, Divestment and Sanctions (BDS) campaign because of its unashamedly racist treatment of its Arab-Israeli citizens (See www.adalah.org/eng/ for the more than 50 laws which discriminate against Arab-Israelis); the on-going construction of illegal Jewish-only settlements on Palestinian land; its brutal military occupation of the West Bank Palestinian territory and its inhuman blockade of the Gaza Strip.

Even the US Department of State has criticised Israel’s system of “institutional, legal, and societal discrimination” against its Palestinian citizens.

The BDS campaign was launched in 2005 by some 260 Palestinian civil society organisations as the best way for the international community to support the Palestinian struggle for justice and human rights.

It is similar to the calls for an international boycott of South Africa which were made by black South African organisations from the late 1950s. So for the same reason New Zealanders called for the end to rugby links with apartheid South Africa we are calling for the cutting of ties with apartheid Israel – economic, academic, cultural, political and sporting links are all in the frame.

What makes Batsheva so much worse is that it is part of the Israeli propaganda effort to deflect criticism of its appalling policies towards Palestinians.

The Dance Company is largely funded by the Israeli Ministry of Culture & Sport, the City of Tel Aviv and the Israeli Ministry of Foreign Affairs who praise the troupe as “ambassadors of Israeli culture”. The company’s participation in the NZ Arts Festival is also partially sponsored by the Israeli Embassy in Wellington.

We stood alongside black South Africans in the struggle against South African apartheid – now it’s time to stand beside Palestinians in the struggle against Israeli apartheid.

Source: http://thedailyblog.co.nz/2014/02/02/the-boycott-campaign-against-israeli-apartheid-heats-up-sodastream-and-the-batsheva-dance-company/#comment-185608

The opinions expressed in this article do not represent those held by NZFOI and is reproduced here for our readers’ information only.